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Written by the people doing it, usually about the decision that turned out to matter more than anyone expected. No listicles, no reheated vendor marketing.
Commerce11 August 20269 min
Big-bang replatforms fail for the same reason big-bang anything fails: there is no safe moment to stop. Here is the order we move things in, and why the storefront always goes first.
Ines Vogel · Principal architect
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Engineering28 July 20267 min
Every team we meet has a performance target. Almost none of them have a mechanism that stops a regression from shipping. Those are very different things.
Marcus Oyelaran · Engineering lead
Studio9 July 20266 min
Roughly one client in five takes our framing document and does the work in-house. We think that is a feature, and here is the reasoning behind it.
Sara Kilián · Managing partner
Design24 June 20268 min
A token system fails when it describes what a colour looks like instead of what it is for. The naming decision is the whole game.
Noor Haddad · Design director
Growth2 June 20266 min
We audited fourteen client sites last year. The single strongest predictor of results was not audit quality — it was whether the auditor could open a pull request.
Devin Achebe · Head of growth
Engineering19 May 20267 min
Sync libraries will solve the mechanics. They will not tell you what should happen when two people edit the same record on a train. That part is yours.
Tobias Renner · Mobile lead
Commerce30 April 20268 min
Trade buyers do not want a better shopping experience. They want their existing purchasing process to take fewer emails.
Ines Vogel · Principal architect
Engineering8 April 20266 min
Load testing against production-shaped data twice before peak has caught more genuine incidents for us than any amount of monitoring.
Marcus Oyelaran · Engineering lead
Studio17 March 20265 min
A conversational product finder, fully specified and budgeted. We recommended against it, wrote down why, and the client agreed. Six months on, here is the follow-up.
Sara Kilián · Managing partner
Genuinely — send it over. Two of these articles exist because a reader argued us out of a previous position.