Paid media managed against margin
Search, shopping, social and retail media run on clean data, with creative testing treated as the main lever it actually is.
- Google Ads
- Meta Ads
- Merchant Center
- Server-side GTM
PPC & Paid Media
Paid accounts rarely fail on bidding any more — the platforms are good at that. They fail on feed quality, on conversion signal, and on creative that stopped working three weeks ago.
We fix the signal first, then run a structured creative testing programme, and report on contribution margin rather than on last-click ROAS.
Margin
The number we optimise against
12+
Creative variants tested per month
Server-side
Conversion tracking as standard
What is actually included
Scope is agreed line by line in the framing week. This is the menu it gets drawn from.
- Account structure and rebuild
- Shopping feed optimisation
- Server-side conversion tracking
- Creative testing programmes
- Retail and marketplace media
- Incrementality and geo testing
- Budget planning and forecasting
- Margin-based reporting
Typical stack
Four steps, and you can stop after any of them
Every stage produces something you own outright. Nothing is held hostage to the next invoice.
- 01
Framing week
A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.
- 02
Architecture & plan
A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.
- 03
Build in the open
Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.
- 04
Launch & operate
Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.
Usually paired with
Projects rarely stay inside one service line. These are the ones that most often come along with it.
Digital Marketing
Search, paid, lifecycle and analytics run as one programme, with a measurement model everyone in the room agrees on first.
Read moreSEO Services
Crawl health, information architecture, content strategy and the engineering work most SEO reports politely recommend and never deliver.
Read moreSocial Media Marketing
Channel strategy, production systems and community work, measured against demand rather than against vanity metrics.
Read moreWhat clients say when we are not in the room
These are lightly edited excerpts from reference calls, published with permission.
PPC & Paid Media: the questions we get asked
If yours is not covered, ask it directly — the reply comes from whoever would lead the work.
With a paid framing week. Two of our people read the existing code, talk to whoever operates the system daily, and produce a written technical plan covering approach, trade-offs, milestones and a budget band. You keep that plan regardless of what happens next.
The people you meet in the framing week. Clownmind runs senior-only delivery teams of three to five, and we do not hand projects to a second bench after the pitch. Google Ads, Meta Ads, Merchant Center and the rest of the stack listed above are things our team uses daily, not things we subcontract.
Most first releases land between eight and sixteen weeks depending on integration surface. We ship in two-week increments with a preview environment from day three, so there is something real to look at long before launch.
Load testing, runbooks and monitoring go in before go-live. After that you either take it in-house with a documented handover — which is what we design for — or keep us on a retainer for operations and continued delivery.
Yes, from the first commit. Work happens in your repository, under your organisation, on your cloud accounts. There is no proprietary Clownmind framework you have to keep paying to license.
Ready to talk about PPC & Paid Media?
Thirty minutes, no deck, and a straight answer about whether we are the right studio for it.